Exclusive! Ferrari struggling to sell F80 hypercar; 20% slots unsold (Updated)

Update:

Ferrari has clarified that all 799 units of the F80 have already been allocated and that the recent reports are untrue. 

With that said, we would like to give you a background on how this story developed over the last couple of days. It all began with an Instagram post, which claimed that the F80 production was not sold out. We reached out to our contacts to confirm this. Unfortunately, it appears that we were totally misled by multiple sources.

January 12, 2025

More than 2 months have passed since the Ferrari F80 made its public debut at the end of October last year. Since then, Ferrari has been struggling to sell its hypercar, which, frankly, is unheard of when it comes to flagship models like the F80.

Ferrari said that it plans to build 799 units of the LaFerrari successor. Usually, there’s a long waiting list for a special edition Ferrari. However, this time, there have been reports of the Ferrari F80 production remaining unsold 2 months after its official launch.

So, exactly how many F80 build slots are still available?

Our sources tell us that around 20% of the total production of the F80 coupe is still unsold. That means around 160 cars are still available for anyone willing to drop upwards of $4.2 million on a Ferrari hypercar. Apparently, it’s this price tag, which Ferrari is struggling to justify, and we can see why.

Looks are subjective, but the F80’s design isn’t as striking as some of its predecessors. Then there’s the powertrain, which is a twin-turbo V6 hybrid based on the 499P Le Mans racecar. While it makes 1200 hp, it certainly lacks the character of a naturally aspirated V12 or even a V8.

The McLaren W1, which is the main rival for the F80, seems better value if you compare them side-by-side. You can read more about that in the opinion piece we did a few months back.

Will the lack of enthusiasm among buyers affect the values of these cars in the future?

799 is a huge number. That’s 200 units more than the LaFerrari and 400 more than the McLaren W1, and yet the F80 costs over a million dollars more than its main rival. It seems 500 units would’ve been an ideal number, and if the cars remain unsold for a while, we could see prices drop.

Earlier, a German dealer had listed a build slot for $6.3 million. Considering there are at least 150 cars still unsold, no one is going to pay such a premium for one (that build slot was no longer available at the time of writing).

The US premiere of the Ferrari F80 will be held in a few weeks, and Maranello is hoping to sell some of the remaining slots at the event.