Lamborghini
Lamborghini’s Raging Bull logo redesigned after more than 20 years
Lamborghini now has a new logo. The famous ‘Raging Bull’ logo has been redesigned after more than 2 decades.
Lamborghini has retained the shield with the raging bull in the centre and the ‘Lamborghini’ text on top. The new logo just looks more 2-dimensional than before. The colors have also been toned down a bit, for a more contemporary look.
Here’s what Lamborghini said in a statement posted on social media:
“After over two decades, we have renewed our historic logo. The restyling is driven to adapt the brand’s visual expression with the “brave,” “unexpected,” and “authentic” values of our “Driving Humans Beyond” mission. It is part of an ongoing process of evolution, initiated with our Direzione Cor Tauri strategy, which aims to implement changes that involve not only our super sports cars but also our entire corporate identity.”
Source: Lamborghini
